Why choose a private residence instead of a London hotel?

A residence offers more space, more privacy and the ability to live as a household — multiple bedrooms, kitchen, dining and reception rooms — in a prime London neighbourhood, with hotel-level service and concierge support arranged through a single advisor.

Do you provide concierge and in-residence services?

Yes. Our concierge can arrange in-residence chefs, daily housekeeping, transfers, security, restaurant reservations and bespoke London experiences for the duration of the stay.

Hotel Alternative

A Luxury Alternative to London Hotels

For guests accustomed to the world's leading hotels, an Aster & Row residence offers something a suite cannot — a complete private home in a prime London location, with the service and presentation of a five-star property and none of the public-facing exposure.

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What a residence offers that a hotel cannot

Full-floor privacy, multiple reception rooms, true family bedrooms on a single level, working kitchens, gardens or terraces, and the freedom to host friends, family or business contacts on your own terms — without lobbies, lifts or witnesses. For multi-generational stays, principals travelling with staff, or guests who simply prefer not to be seen at a front desk, a residence is the obvious answer.

What we keep from the hotel experience

Hotel-grade linens, bath products to specification, professional housekeeping, a single 24/7 contact, concierge support, in-residence chef and transfer arrangements on request, and a confident, considered standard of service across every residence in the collection.

Frequently Asked

Good to know.

Why choose a private residence instead of a London hotel?: A residence offers more space, more privacy and the ability to live as a household — multiple bedrooms, kitchen, dining and reception rooms — in a prime London neighbourhood, with hotel-level service and concierge support arranged through a single advisor.
Do you provide concierge and in-residence services?: Yes. Our concierge can arrange in-residence chefs, daily housekeeping, transfers, security, restaurant reservations and bespoke London experiences for the duration of the stay.

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