What is a luxury holiday home in London?

A luxury holiday home is a privately owned residence — typically a townhouse, penthouse or full-floor apartment — let on a short-stay basis with hotel-level service. It offers more space, privacy and flexibility than a hotel suite, with the discretion of a private home.

Who are Aster & Row's holiday homes for?

Our residences are reserved for high-net-worth families, principals, senior executives, family offices, private travel advisors and assistants booking on behalf of clients who expect a quietly exceptional standard of hospitality.

How do I book a luxury holiday home in London?

All stays are arranged on enquiry. Share your preferred dates, group size and location, and our team will respond with a tailored shortlist, availability and pricing within one working day.

Private London Residences

Luxury Holiday Homes in London

Aster & Row presents a discreet collection of luxury holiday homes in London, available for short and extended stays. Each residence is privately owned, professionally managed and curated to a standard that comfortably exceeds five-star hotel accommodation, with the privacy, space and discretion that ultra-high-net-worth families and travellers expect.

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Private homes for guests who expect more

Our luxury holiday homes are reserved for selected clientele — families, principals, executives, family offices and private travel advisors who require considered hospitality without the visibility of a hotel. Every Aster & Row residence has been chosen for the quality of its interiors, the calibre of its location and the experience of staying there. From elegant Knightsbridge townhouses moments from Harrods to expansive Wimbledon family homes for the Championships, the collection has been built to suit very particular guests.

A refined alternative to London's luxury hotels

A private residence affords what no hotel can — full-floor privacy, multiple reception rooms, true family space, gardens or terraces, and the freedom to entertain on your own terms. Our homes are presented hotel-ready: linens, glassware, kitchens stocked to specification, daily housekeeping where requested, and a single point of contact for the duration of the stay. For guests trading down from a suite to a whole house, the difference is immediate.

Curated London locations

Aster & Row holds residences in the most desirable London neighbourhoods — Knightsbridge, Belgravia, Chelsea, Kensington, Mayfair, Fulham, Wimbledon and St John's Wood. Whether the priority is proximity to Harrods and Hyde Park, the King's Road, the All England Club, or Lord's, our advisors will recommend a home that matches the purpose of the stay rather than simply matching the dates.

How a stay is arranged

Bookings are enquiry-led for privacy and suitability. Share dates, guest profile and preferences with our team, and we will return a shortlist of available homes with detailed information, internal imagery and clear pricing. Our concierge can extend the stay with airport transfers, in-residence chefs, daily housekeeping, security and bespoke London experiences on request.

Privately owned, professionally managed
Curated for families, executives and HNW guests
Knightsbridge, Chelsea, Mayfair, Wimbledon & beyond
Hotel-level service in a private residence

Frequently Asked

Good to know.

What is a luxury holiday home in London?: A luxury holiday home is a privately owned residence — typically a townhouse, penthouse or full-floor apartment — let on a short-stay basis with hotel-level service. It offers more space, privacy and flexibility than a hotel suite, with the discretion of a private home.
Who are Aster & Row's holiday homes for?: Our residences are reserved for high-net-worth families, principals, senior executives, family offices, private travel advisors and assistants booking on behalf of clients who expect a quietly exceptional standard of hospitality.
How do I book a luxury holiday home in London?: All stays are arranged on enquiry. Share your preferred dates, group size and location, and our team will respond with a tailored shortlist, availability and pricing within one working day.

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Share your dates, group size and area preference. Our team will respond with a curated shortlist, availability and tailored next steps within one working day.

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